Saturday, May 1, 2010

Advertising is key to movement

   Ok listen up Verizon and htc. If you want to succeed in more than just having a talked about phone for a couple of days and have a truly competitive phone in sales and in words then you need to step up your advertising quickly. As I see it you have one month window before all the attention goes to sprint and their evolution. Already I didn't see a sell out but online per Verizon but stores had plenty. There were no lines in my city. In fact I didn't buy mine until my second visit to the store at 5:30pm in the afternoon. That's not good for the "best phone made to date". I have already said that I don't believe this phone will outsell the droid and this continues to show me why. Even inside Verizon I had more ads and posters about the droid and maybe a piece of paper and a yard sign for the incredible in front. The commercial that was released was good for a post released product before the launch but not sure it helped it for a same day release product that people already now know what it looked like. Worse yet Verizon approved more commercials for the moto droid during the build up weeks for what should have been used for the hype up of the incredible. Whoever did the planning for Verizon management of these two phones didn't do a good job or doesn't care about the incredible like they did with the moto droid as it seems right now and I hope this changes soon before they blow there window of success. Maybe htc needs to throw more money towards Verizon to help speed this alone.

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